Co-founder and CEO, Freeman & Forrest. Bestselling author of DevOps for Dummies and international keynote speaker. I’ve led Community, DevRel and Product Marketing at AWS, MSFT, and startups. I was editingemily on Twitter.https://bsky.app/profile/emilyfreeman.bsky.socialhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3ma7avae73c2eExplaining to my kid that St*phen M!ller’s Vanity Fair portrait was not the best of the bunch — “his isn’t so bad” — and was designed to make him look like Goebbels was not on my 2025 bingo card. This is why art is important.17 Dec 2025 18:07 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3ma7avae73c2ehttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lzzgpmgeys2sHave you tried to get a 10-year-old to pack for a two week trip or would you prefer to get a root canal because I can tell you where I’m landing.30 Sep 2025 02:04 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lzzgpmgeys2shttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lzhmp3w5ek2mGod I hope it’s the rapture tomorrow. That would solve so many problems.23 Sep 2025 00:03 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lzhmp3w5ek2mhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lxj7xngi422dShoutout to meetings so stressful your Oura ring thinks you’re exercising. 😂29 Aug 2025 04:30 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lxj7xngi422dhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lwfpma3fvs2lI wish I loved anything as much as some of y’all love Diet Coke.15 Aug 2025 01:34 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lwfpma3fvs2lhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lungbzekbc2iI run a very serious company.23 Jul 2025 16:18 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lungbzekbc2ihttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lu4hrf7ec22tEvery time I see a video of a panda I just think, You’re not even trying to survive.16 Jul 2025 22:29 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lu4hrf7ec22thttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lu24bis5tk2kI had such a blast working with the @microsoftlearn.bsky.social team! https://www.instagram.com/reel/DMJIp80B62A/?igsh=MTc2Y2ZwOGNveTRyZA==15 Jul 2025 23:58 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lu24bis5tk2khttps://bsky.app/profile/emilyfreeman.bsky.social/post/3ltcwc6m66c2kOH: “Darling, you’re at a Renaissance Fair. It’s… all nerds.” 😂06 Jul 2025 18:40 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3ltcwc6m66c2khttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lscwk32hss2cMe: “I have a story.” My daughter, sarcastically: “Bless us with your stories.” Me: 😑24 Jun 2025 01:19 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lscwk32hss2chttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lqpk4dei7s25A food item came out slightly off of what my daughter wanted. Me: “Maybe you’ll discover you love it.” *tries it* Her: “I did not discover that….Not at all.”03 Jun 2025 14:51 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lqpk4dei7s25https://bsky.app/profile/emilyfreeman.bsky.social/post/3lpmuniorq22sLPT: If you would like to lose weight, start a business and then you will just not have time to eat.20 May 2025 19:57 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lpmuniorq22shttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lp7yf7gn4c2iFreeman & Forrest is a year old! It's been a wild, incredible journey and we've learned so much. I'm remembering an executive we pitched early on who called us a "small business for shitty little companies." Anyway, we've paid technical content creators $1.7M. I'm proud of that. fnf.dev/one-year https://www.freemanandforrest.com/blog/3dYzROwYeGpPJMctpLpJKV15 May 2025 16:59 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lp7yf7gn4c2ihttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lp3wacsmhk2l“I get marshmallows. I’ve had a hard day.” — my child14 May 2025 02:10 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lp3wacsmhk2lhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lopbhvceos2zI have somehow assembled one of the best teams I could possibly have. A couple things I’ve found work: I hire kind, low-ego humans. These are people who can learn, accept feedback, admit mistakes, and grow as a team. I strongly favor weird backgrounds.09 May 2025 01:26 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lopbhvceos2zhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3loocndqdc22zFunniest quote of the day: “Courts operate in two areas: law and equity. Equity is vibes.” It’s been a weird morning.08 May 2025 16:14 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3loocndqdc22zhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3loizqxs3f22iHAHAHAHAHAHAHAHA [contains quote post or other embedded content]06 May 2025 13:52 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3loizqxs3f22ihttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lo2srvkyhs25Me: “Sorry, I curse a lot.” Them: “I’m from New Jersey.” Me: “Thank fuck.”30 Apr 2025 22:10 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lo2srvkyhs25https://bsky.app/profile/emilyfreeman.bsky.social/post/3lo27fxq57c25The Democrats are a great example of what happens when you prioritize minimizing negative feedback vs. prioritizing visibility. Being visible is 80% of the battle. So what if some people don’t like you? Stop prioritizing people you’re never going to win over anyway.30 Apr 2025 16:23 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lo27fxq57c25https://bsky.app/profile/emilyfreeman.bsky.social/post/3lnt6s6zwuc2vThis. Is. So. Accurate. [contains quote post or other embedded content]27 Apr 2025 21:24 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lnt6s6zwuc2vhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lnnkvfluns2kWe’re gettin’ the band back together. ❤️ Still some of the absolute best humans I’ve ever worked with and I’m *thrilled* about what we made this week! Massive thanks to @vogueandcode.bsky.social @soucoup.com @ashley.dev @sethjuarez.com @microsoft.com25 Apr 2025 15:44 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lnnkvfluns2khttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lngp7k4w7s25I know this runs counter to a lot of advice but… Do not try to improve on the things you’re awful at. You’re probably always going to be bad at them. Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.22 Apr 2025 22:13 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lngp7k4w7s25https://bsky.app/profile/emilyfreeman.bsky.social/post/3lmxfeij6kk2wHow my brother says no: “That will have to be discussed.” 😂16 Apr 2025 20:07 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lmxfeij6kk2whttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lmsjoa726c2iI got a sunburn yesterday. It snowed today.14 Apr 2025 21:40 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lmsjoa726c2ihttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lmfr375p6k2hTFW my team says, “I’m going to be Emily for a minute and say this injects too much human error into the system.” https://media.tenor.com/Jb3EbO71JKEAAAAC/ron-swanson-parks-and-rec.gif?hh=280&ww=49809 Apr 2025 19:48 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lmfr375p6k2hhttps://bsky.app/profile/emilyfreeman.bsky.social/post/3lmfpfagqy22hI’m genuinely concerned about people who just watch the map on flights. Like… are we good or does this flight need to be an impromptu therapy session?09 Apr 2025 19:18 +0000at://did:plc:wuwhz4w2cpy47zemqpynlox2/app.bsky.feed.post/3lmfpfagqy22h