I write about advertising and tech for Business Insider. https://www.businessinsider.com/author/lara-oreillyhttps://bsky.app/profile/laraoreilly.bsky.socialhttps://bsky.app/profile/laraoreilly.bsky.social/post/3mfoydq6jss2lWhat the world needs now is love, sweet love...and also a new weekly marketing newsletter written by ME! CMO Insider launches on Wednesday, March 4th. Sign up here: https://www.businessinsider.com/subscription/newsletter/cmo-insider25 Feb 2026 15:22 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3mfoydq6jss2lhttps://bsky.app/profile/laraoreilly.bsky.social/post/3me7pnunv4c2g“Sneak peek” is one of the most horrible phrases in the English language.06 Feb 2026 20:12 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3me7pnunv4c2ghttps://bsky.app/profile/laraoreilly.bsky.social/post/3maq3nsdvbc2gNew from me: Unilever’s CEO mandated earlier this year that the company work with “20X” the number of influencers it once was. It’s led to a spike in fees for some creators and inspired other brands to follow suit with similar plans https://www.businessinsider.com/unilever-20x-influencer-mandate-sparks-creator-marketing-gold-rush-2025-1224 Dec 2025 10:48 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3maq3nsdvbc2ghttps://bsky.app/profile/laraoreilly.bsky.social/post/3m7p7nijdos2rSome details within about how Publicis CEO Arthur Sadoun gained the edge in the big $1.7bn Mars media pitch this year, as well as some M&A chatter [contains quote post or other embedded content]11 Dec 2025 09:02 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3m7p7nijdos2rhttps://bsky.app/profile/laraoreilly.bsky.social/post/3m7nqf3auuc26I took a look at Cindy Rose’s first 100 days as CEO of WPP and the big challenges that lie ahead https://www.businessinsider.com/inside-cindy-rose-first-100-days-as-wpp-ceo-2025-1210 Dec 2025 18:56 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3m7nqf3auuc26https://bsky.app/profile/laraoreilly.bsky.social/post/3m7nqf3auuc26I took a look at Cindy Rose’s first 100 days as CEO of WPP and the big challenges that lie ahead https://www.businessinsider.com/inside-cindy-rose-first-100-days-as-wpp-ceo-2025-1210 Dec 2025 18:56 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3m7nqf3auuc26https://bsky.app/profile/laraoreilly.bsky.social/post/3lxk2ij6oms2zWhat shall we call our law firm? Ehhh, this'll do: https://www.prnewswire.com/news-releases/the-gross-law-firm-announces-the-filing-of-a-securities-class-action-on-behalf-of-pubmatic-incpubm-shareholders-302540631.html29 Aug 2025 12:25 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lxk2ij6oms2zhttps://bsky.app/profile/laraoreilly.bsky.social/post/3lx2ohmoars2gIs there a way to drink from these without spilling coffee down yourself and, bonus, looking like you’ve slobbered all over the cup? Do let me know if so.23 Aug 2025 09:40 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lx2ohmoars2ghttps://bsky.app/profile/laraoreilly.bsky.social/post/3lwvwcokyk22sGMV Max; advertiser reax https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-821 Aug 2025 12:17 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lwvwcokyk22shttps://bsky.app/profile/laraoreilly.bsky.social/post/3lwsxrur65c2vLET HER EAT SHRIMP! [contains quote post or other embedded content]20 Aug 2025 08:05 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lwsxrur65c2vhttps://bsky.app/profile/laraoreilly.bsky.social/post/3ltmkcxgr522nCindy Rose is set to become ad giant WPP's CEO. I spoke to people close to her and WPP insiders to get a sense of what this former lawyer and top Microsoft exec will bring to the role https://www.businessinsider.com/wpp-ceo-cindy-rose-microsoft-lawyer-ad-agency-2025-710 Jul 2025 14:32 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3ltmkcxgr522nhttps://bsky.app/profile/laraoreilly.bsky.social/post/3lrpi5cg5x22kSay hi if you see me at Cannes Lions this year. I'm here until Saturday 😱 In the meantime, here's my curtain raiser https://www.businessinsider.com/cannes-lions-2025-what-to-expect-amid-agency-upheaval-ai-2025-616 Jun 2025 07:41 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lrpi5cg5x22khttps://bsky.app/profile/laraoreilly.bsky.social/post/3lr5shmc3f226Mark Read stepping down after 7 years as WPP CEO and more than 30 with the advertising company http://investegate.co.uk/announcement/rns/wpp--wpp/chief-executive-officer-succession/891841709 Jun 2025 06:58 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lr5shmc3f226https://bsky.app/profile/laraoreilly.bsky.social/post/3lp7hp7u5gc25Advertisers have hit back at Elon Musk's "ad boycott" lawsuit, saying there was no conspiracy to pull ads from X and that the company 'alienated' its customers https://businessinsider.com/advertisers-elon-musk-x-ad-boycott-lawsuit-dismiss-2025-515 May 2025 12:00 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lp7hp7u5gc25https://bsky.app/profile/laraoreilly.bsky.social/post/3lp25d7i3ws2uWhen the geopolitical environment gets tough, big brands like Coca-Cola, Kraft Heinz, and McDonald's get local with their marketing https://www.businessinsider.com/brands-try-looking-less-american-global-ads-trump-trade-war-2025-513 May 2025 09:11 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lp25d7i3ws2uhttps://bsky.app/profile/laraoreilly.bsky.social/post/3lp24rtyjlc25X is dropping its claims against Twitch as part of its big lawsuit against big advertisers over their membership of the Global Alliance of Responsible Media. The court filing doesn't state a reason.13 May 2025 09:02 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lp24rtyjlc25https://bsky.app/profile/laraoreilly.bsky.social/post/3lolaqzvwrc22The UK's competition regulator is looking into whether the planned merger of ad giants Omnicom and IPG could distort competition in the ad market. It's inviting comment from interested parties before officially opening an investigation https://www.gov.uk/cma-cases/omnicom-slash-interpublic-merger-inquiry?utm_medium=email&utm_campaign=govuk-notifications-topic&utm_source=50ea4fd0-788e-49a2-a03d-993d2a4775c9&utm_content=immediately07 May 2025 11:03 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lolaqzvwrc22https://bsky.app/profile/laraoreilly.bsky.social/post/3loisnyftbs26Overnight, Google posted its own remedies proposal as it looks to bring its adtech antitrust case to a close. Interested in what adtech/publisher folks think! https://storage.googleapis.com/gweb-uniblog-publish-prod/documents/1431_2025.05.05_Googles_Proposal_for_Appropriate_Remedies.pdf06 May 2025 11:45 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3loisnyftbs26https://bsky.app/profile/laraoreilly.bsky.social/post/3lnzdwenjus2vI love it when I post a link to one of my articles and someone points out that it's behind a paywall. Thank you so much! I had no idea!!30 Apr 2025 08:11 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lnzdwenjus2vhttps://bsky.app/profile/laraoreilly.bsky.social/post/3lnlkjo6qi22lThe snooker this evening reminds me of how much I miss Twitter sometimes #markselbystip (Niche post, sorry)24 Apr 2025 20:32 +0000at://did:plc:yscnibtiduiijeegjlatk475/app.bsky.feed.post/3lnlkjo6qi22l