Environmental communication scholar/practitioner. Currently studying environmental media and its role in right whale conservation at the University of Miami. Learn more: marcusreamer.comhttps://bsky.app/profile/marcusreamer.bsky.socialhttps://bsky.app/profile/marcusreamer.bsky.social/post/3mia7o5mvfk2vI was a guest on The Fisheries Podcast this week. We talked about the role of communication & media in conservation conflicts, with my research on whale conservation as a backdrop. Take a listen on the podcast website (also available on Apple & Spotify): https://fisheriespodcast.podbean.com/e/354-dr-marcus-reamer/29 Mar 2026 22:39 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3mia7o5mvfk2vhttps://bsky.app/profile/marcusreamer.bsky.social/post/3mhefsb3myc2kOver the next few weeks you may see headlines about the Rice's whale. It's a population of ~50 in the Gulf of Mexico that you have likely never heard of before. My latest #openaccess #research with @emilyyeager9.bsky.social explains why that is and what you can do about it 🧵 🔗 bit.ly/RicesWhaleNews18 Mar 2026 21:14 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3mhefsb3myc2khttps://bsky.app/profile/marcusreamer.bsky.social/post/3mcirfrb5o22nCheck out this new open access article just published in Marine Policy. It cites my critical analysis of two right whale documentaries, "Entangled" and "Last of the Right Whales". 💙🐋 https://www.sciencedirect.com/science/article/pii/S0308597X26000035#bibliog000515 Jan 2026 23:47 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3mcirfrb5o22nhttps://bsky.app/profile/marcusreamer.bsky.social/post/3ma73jzhz2k2eOur latest research on Rice's whale media coverage is included in this 2025 wrap up by @therevelator.org: https://therevelator.org/this-year-in-conservation-science-2025/17 Dec 2025 16:31 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3ma73jzhz2k2ehttps://bsky.app/profile/marcusreamer.bsky.social/post/3m76btzsvl22pIssue-attention cycles are the foundation of my recent research on the role of communication & media in whale conservation. But what are they? Five stages that help us follow the rise and fall of public attention to social & environmental topics. Read more: bit.ly/RicesWhaleNews04 Dec 2025 15:26 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m76btzsvl22phttps://bsky.app/profile/marcusreamer.bsky.social/post/3m6wxxjdzck2nDon't forget to check out our new research. We analyzed four years of news media about Rice's whales & compare the results to the media cycle about North Atlantic right whales. Worth reading even if you don't work in whale science & conservation. Available Open Access: bit.ly/RicesWhaleNews01 Dec 2025 17:40 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m6wxxjdzck2nhttps://bsky.app/profile/marcusreamer.bsky.social/post/3m6k4msk5t22fWhat did newspapers cover after the discovery of Rice's whales? Disagreements about policy proposals. It's a human story featuring whales, not a whale tale. Our new study shows that this approach serves news orgs well but can work against conservation and management. Read it: bit.ly/RicesWhaleNews26 Nov 2025 14:59 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m6k4msk5t22fhttps://bsky.app/profile/marcusreamer.bsky.social/post/3m6hmesuhc22aFrom our new #research: Of the 35 newspaper texts we analyzed (2021-2024), 60% focused entirely on Rice's whales. The remaining 40% often included the whales as an example, but in the context of some other topic. Read to find out what this means & why it matters: doi.org/10.1007/s13280-025-02265-y25 Nov 2025 15:03 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m6hmesuhc22ahttps://bsky.app/profile/marcusreamer.bsky.social/post/3m6exj5vdlk2f#ICYMI: 🐋 📰 My latest #research with @emilyyeager9.bsky.social on the role of news media in marine conservation, this time about Rice's #whales. Worth reading even if you're not in whale science and conservation. Available #OpenAccess at bit.ly/RicesWhaleNews. 🐋 📰24 Nov 2025 13:44 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m6exj5vdlk2fhttps://bsky.app/profile/marcusreamer.bsky.social/post/3m67zepvlf222New #research: discovering the world's most endangered whale species in 2021 didn't inspire much media/public attention. We found and analyzed only 35 articles published over 4 years. More than 1/2 were from 2023 during debates about oil and gas leases in the Gulf. Read it: bit.ly/RicesWhaleNews22 Nov 2025 14:34 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m67zepvlf222https://bsky.app/profile/marcusreamer.bsky.social/post/3m65nlhfzk22j🐋📰 New #OpenAccess #Research 📰🐋 In 2021 scientists id'd a new species of endangered whale in the Gulf of Mexico: the Rice’s whale. @emilyyeager9.bsky.social & I wanted to know if that discovery started a news cycle. Tl;dr - it didn't. Read it in Ambio by @springernature.com: bit.ly/RicesWhaleNews21 Nov 2025 15:58 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3m65nlhfzk22jhttps://bsky.app/profile/marcusreamer.bsky.social/post/3lwyr37jmbs2eI got to chat with Andrew Lewin on the "How to Protect the Ocean" #podcast about my latest #research on #environmentalmedia and #rightwhale conservation, and the episode is now available wherever you get your podcasts. Check it out: https://podcasts.apple.com/us/podcast/less-than-400-left-how-media-coverage-shapes-the-fate/id1010962669?i=100072304508922 Aug 2025 15:21 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3lwyr37jmbs2ehttps://bsky.app/profile/marcusreamer.bsky.social/post/3lvqmxn5m6k24Don't forget to check out my latest #research letter, available #OpenAccess in Environmental Research Communications by IOP Publishing: https://iopscience.iop.org/article/10.1088/2515-7620/adeeec06 Aug 2025 16:21 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3lvqmxn5m6k24https://bsky.app/profile/marcusreamer.bsky.social/post/3luzu7vutxk2p🐋📰 New #OpenAccess #Research 📰🐋 We continued studying the issue-attention cycle about North Atlantic #rightwhale #science, #conservation, and #policy in six U.S. newspapers for the years 2023 and 2024. 🧵 below for key findings and read here: bit.ly/RWnews2.28 Jul 2025 15:00 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3luzu7vutxk2phttps://bsky.app/profile/marcusreamer.bsky.social/post/3lnin7fxep22gThanks @oceana.bsky.social for hosting me today to share some of my #environmentalcommunication #research with team members from across the organization! We discussed the findings of my studies on #rightwhale media and how to use communication and media to understand & support #marineconservation.23 Apr 2025 16:42 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3lnin7fxep22ghttps://bsky.app/profile/marcusreamer.bsky.social/post/3lbplqkpjus2rThere are important and inherent challenges to communicating about marine and coastal topics. In my #openaccess article, I argue that a #humanhealth framing may help communicators and advocates reach new audiences and create conditions for change. Read it here: https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.1033905/full24 Nov 2024 18:02 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3lbplqkpjus2rhttps://bsky.app/profile/marcusreamer.bsky.social/post/3l5p2msoi2n2p1/3 #rightwhales are in the news this week, and not for good reason. NOAA Fisheries announced this week that a female right whale found dead near Martha's Vineyard earlier this year was due to chronic entanglement from rope traced to the Maine lobster fishery: https://www.newscentermaine.com/article/tech/science/noaa-right-whale-chronic-entanglement-rope-maine-lobstering-fishing-gear/97-cbdda62a-d127-4e9b-ae6e-d1a7cda16ca704 Oct 2024 15:15 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3l5p2msoi2n2phttps://bsky.app/profile/marcusreamer.bsky.social/post/3l4eebat5yv2cFor my inaugural Blue Sky post, I'm sharing my latest #openaccess research about #environmentaljournalism about #rightwhales: https://dx.doi.org/10.3389/fcomm.2024.1417414 As part of my dissertation, I analyzed nearly 13 years of U.S. news coverage about right whales using the issue-attention cycle framework.17 Sep 2024 15:43 +0000at://did:plc:z2uoqlh6wqnpyt7ybtln43hm/app.bsky.feed.post/3l4eebat5yv2c