https://bsky.app/profile/prabhashjha.bsky.socialhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh433n2ea2eYour Top Affiliate Is Bidding on Your Own Brand Name How to detect an affiliate bidding on your own brand terms without buying a monitoring tool, and what to do when the offender is your best partner. https://www.prabhashjha.com/post/your-top-affiliate-is-bidding-on-your-own-brand-name/01 Sep 2026 09:26 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh433n2ea2ehttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh432ms5b2lYour Search Console Numbers Are Lying to You in Five Specific Ways Five specific quirks that make GSC's clicks, impressions and positions quietly misleading, and the second source to check each… https://www.prabhashjha.com/post/your-search-console-numbers-are-lying-to-you-in-five-specific-ways/01 Sep 2026 09:26 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh432ms5b2lhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42zbv5h2uYour Best-Performing Ad Is Off-Brand. Now What? A decision rule for when the ad that converts breaks your brand guidelines, including when the right answer is to change the guideline. https://www.prabhashjha.com/post/your-best-performing-ad-is-off-brand-now-what/01 Sep 2026 09:26 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42zbv5h2uhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42wxddu2iWho Owns the Ad Account? The Access Audit Every Founder Should Run Once a Year The assets a founder must own outright, how to check who actually controls each one, and the order to run the audit… https://www.prabhashjha.com/post/who-owns-the-ad-account-the-access-audit-every-founder-should-run/01 Sep 2026 09:26 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42wxddu2ihttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42w2ngd24Which Client Is Actually Profitable When Everyone Works on Everything? How to rank clients by real margin when your team is shared, which allocation basis to use, and what to do with the answ… https://www.prabhashjha.com/post/which-client-is-actually-profitable-when-everyone-works-on-everything/01 Sep 2026 09:26 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42w2ngd24https://bsky.app/profile/prabhashjha.bsky.social/post/3muh42uvc452iWhen to Fire a Client, The Four Signals, and Why Revenue Is Never One of Them The four behavioural signals that appear before the P&L notices, and the reason firing on revenue alone is the mist… https://www.prabhashjha.com/post/when-to-fire-a-client-the-four-signals-and-why-revenue-is-never-one/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42uvc452ihttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42tsevd2xWhen a Competitor Undercuts You by Half, What Is the Brand Actually Worth? The order to work through when a materially cheaper competitor appears, which buyers you can afford to lose, and when matching… https://www.prabhashjha.com/post/when-a-competitor-undercuts-you-by-half-what-is-brand-worth/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42tsevd2xhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42scknf2iWhat Actually Breaks When You Put a Language Model in a Customer-Facing Flow The failure modes that only appear once real customers are in the flow, in the order they turn up, and what catches… https://www.prabhashjha.com/post/what-breaks-when-you-put-a-language-model-in-a-customer-facing-flow/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42scknf2ihttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42qt53324The Rebrand That Should Not Have Happened: Brand Problem or Distribution Problem? A diagnostic that separates a real brand problem from a distribution problem, using data you already have,… https://www.prabhashjha.com/post/the-rebrand-that-should-not-have-happened-brand-or-distribution-problem/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42qt53324https://bsky.app/profile/prabhashjha.bsky.social/post/3muh42pxvwr2lThe Handover Document That Decides Whether You Can Take a Week Off What actually has to be written down before a founder can be unreachable for seven days, ordered by what breaks first when it i… https://www.prabhashjha.com/post/the-handover-document-that-decides-whether-you-can-take-a-week-off/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42pxvwr2lhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42paumr2lThe Five Things a Founder Should Never Fully Delegate The five functions that cost a founder irrecoverable signal when handed over completely, what breaks the year they go, and the surrogate to build. https://www.prabhashjha.com/post/the-five-things-a-founder-should-never-fully-delegate/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42paumr2lhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42ofsgb2lThe First Week of a Customer Relationship Is a Brand Asset Most Companies Forfeit The three first-week interventions that change a customer's belief about the brand, and why the s… https://www.prabhashjha.com/post/the-first-week-of-a-customer-relationship-is-a-brand-asset-most-companies-forfeit/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42ofsgb2lhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42nbamt2fThe First 90 Days of an Agency Account, in the Order They Actually Matter Access, tracking, baseline, then spend, and the specific failure that costs you the first month when an agency ski… https://www.prabhashjha.com/post/the-first-90-days-of-an-agency-account-in-the-order-they-actually-matter/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42nbamt2fhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42mcnyp2xThe Automation You Should Delete An annual audit for the workflows you already run, and the deletion criteria that survive the sunk-cost argument in year two. https://www.prabhashjha.com/post/the-automation-you-should-delete/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42mcnyp2xhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42l4tzx2xShould You Automate This? The Arithmetic That Decides The maintenance term every 'automate everything' calculator omits, and the arithmetic that decides which small automations actually pay off. https://www.prabhashjha.com/post/should-you-automate-this-the-arithmetic-that-decides/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42l4tzx2xhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42kakrv2cRunning an Incrementality Test When You Cannot Afford to Switch Spend Off How to get a real read on incremental sales when your budget is too small for a clean holdout, and which designs are honest… https://www.prabhashjha.com/post/running-an-incrementality-test-when-you-cannot-switch-spend-off/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42kakrv2chttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42htg4t2fHow to Raise Your Prices Without Losing the Accounts You Actually Want to Keep The order matters more than the script. https://www.prabhashjha.com/post/how-to-raise-your-prices-without-losing-the-accounts-you-want-to-keep/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42htg4t2fhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42dappd24How Much Runway Does a Services Business Actually Need? Months of burn is the wrong runway model for an agency. https://www.prabhashjha.com/post/how-much-runway-does-a-services-business-actually-need/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42dappd24https://bsky.app/profile/prabhashjha.bsky.social/post/3muh42bhoi72xGST and TDS Both Hit Your Cash Before the Client Does Why a services business on profitable retainers still runs out of money, and the working-capital plan that closes the gap. https://www.prabhashjha.com/post/gst-and-tds-hit-your-cash-before-the-client-pays/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42bhoi72xhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh42a5xkd24Deciding What an AI Agent Is Allowed to Touch: the Permissions Boundary That Survives a Bad Day A blast-radius decision framework for the write access an agent gets, and what recovery looks like on the day it does t… https://www.prabhashjha.com/post/deciding-what-an-ai-agent-is-allowed-to-touch/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh42a5xkd24https://bsky.app/profile/prabhashjha.bsky.social/post/3muh426vipl2fBilling Abroad, Spending at Home: FX Exposure for Indian Service Businesses How currency movement quietly reprices a fixed-fee retainer, where to set the rate in your contract, and when t… https://www.prabhashjha.com/post/billing-abroad-spending-at-home-fx-exposure-for-indian-service-businesses/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh426vipl2fhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh425zzoh2xAttribution Windows Are a Commercial Term, Not a Technical Setting What actually changes when a click window moves from 7 days to 30, who gains, who pays for it, and how to negotiate the window a… https://www.prabhashjha.com/post/attribution-windows-are-a-commercial-term-not-a-technical-setting/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh425zzoh2xhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh424v7wr2lA Page Ranks at Position 8 and Stops Moving. What Actually Shifts It? The diagnosis order for a page stuck outside the top five, with the decision rule at each step and the point at which you s… https://www.prabhashjha.com/post/a-page-ranks-at-position-8-and-stops-moving-what-actually-shifts-it/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh424v7wr2lhttps://bsky.app/profile/prabhashjha.bsky.social/post/3muh423bqhf2vA Brand Kit Nobody Follows Is Just a PDF The small set of enforceable rules that survive when a brand kit meets a real team on a Tuesday afternoon and a deadline. https://www.prabhashjha.com/post/a-brand-kit-nobody-follows-is-just-a-pdf/01 Sep 2026 09:25 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3muh423bqhf2vhttps://bsky.app/profile/prabhashjha.bsky.social/post/3mtbjvxuuxb2uYour Brand Is Whatever Your Worst Touchpoint Is A three-hour audit any founder can run on a Tuesday afternoon, and the ranked list of what to fix that comes out of it. https://www.prabhashjha.com/post/your-brand-is-whatever-your-worst-touchpoint-is/17 Aug 2026 10:52 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3mtbjvxuuxb2uhttps://bsky.app/profile/prabhashjha.bsky.social/post/3mtbjvwhm5g22What to Log When an AI Agent Acts on Your Behalf The minimum audit trail that lets you reconstruct why an autonomous job did what it did, including the one artefact you cannot trust. https://www.prabhashjha.com/post/what-to-log-when-an-ai-agent-acts-on-your-behalf/17 Aug 2026 10:52 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3mtbjvwhm5g22https://bsky.app/profile/prabhashjha.bsky.social/post/3mtbjvup4ap2qThe Client Has Stopped Paying. Here Is the Sequence, in Order. A client stops paying. https://www.prabhashjha.com/post/the-client-has-stopped-paying-here-is-the-sequence-in-order/17 Aug 2026 10:52 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3mtbjvup4ap2qhttps://bsky.app/profile/prabhashjha.bsky.social/post/3mtbjvpgxo622How a Profitable Retainer Quietly Becomes an Unprofitable One The two costs that kill a retainer margin without appearing on any scope document, and the re-scope conversation that saves the account. https://www.prabhashjha.com/post/how-a-profitable-retainer-quietly-becomes-an-unprofitable-one/17 Aug 2026 10:52 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3mtbjvpgxo622https://bsky.app/profile/prabhashjha.bsky.social/post/3mt6fd65dqj27Your Marketing Either Makes Money or It Doesn't — Here's the Sheet That Tells You Most marketing reports show activity, not profit. https://www.prabhashjha.com/post/your-marketing-either-makes-money-or-it-doesn-t-here-s-the-sheet-that-tells-you/16 Aug 2026 04:52 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3mt6fd65dqj27https://bsky.app/profile/prabhashjha.bsky.social/post/3mt6fd5gxga2kWill AI Take My Job? A Practical Way to Think About It A concrete way to work out your own exposure to AI, task by task rather than job title, plus what protects a role and what to do in the next 90 days. https://www.prabhashjha.com/post/will-ai-take-my-job-a-practical-way-to-think-about-it/16 Aug 2026 04:52 +0000at://did:plc:zih6ftvoyiolu7tickxcneti/app.bsky.feed.post/3mt6fd5gxga2k