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<rss version="2.0"><channel><description>We use branding, web design, graphic design, social media, e-marketing and advertising to deliver transformative marketing strategies.&#xA;&#xA;T. 01484 605103</description><link>https://bsky.app/profile/blacksmithdc.bsky.social</link><title>@blacksmithdc.bsky.social - Blacksmith Marketing Consultancy</title><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3msvi3pfjxn2m</link><description>Just in case you hadn&#39;t heard!? 😂&#xA;#Eclipse2026</description><pubDate>12 Aug 2026 15:48 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3msvi3pfjxn2m</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mr3foqtoqh2d</link><description>FARM SAFETY WEEK 2026 - WHO WOULD FILL YOUR BOOTS ?&#xA;&#xA;This week marks the 14th annual Farm Safety Week, led by the Farm Safety Foundation (Yellow Wellies). Blacksmith are delighted to play a small part in raising awareness of this vital organisation.&#xA;&#xA;bit.ly/4woASG0 &#xA;&#xA; #FarmSafetyWeek</description><pubDate>20 Jul 2026 13:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mr3foqtoqh2d</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mqcg33wm4j2m</link><description>THE DREAM CONTINUES ⚽&#xA;&#xA;After the heroics of the historic match against Mexico, England now face a Nordic nemesis this Saturday as Norway stand between the Three Lions and a place in the World Cup semi-finals.&#xA;&#xA;Come on England – we know you can do it! 🏴󠁧󠁢󠁥󠁮󠁧󠁿</description><pubDate>10 Jul 2026 15:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mqcg33wm4j2m</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mq4xhjl3hj26</link><description>NEPA AWARDS NIGHT - NEIL TAKES HIS PLACE AT THE WINNERS’ TABLE!&#xA;&#xA;Yesterday Neil joined the glitterati of the UK poultry sector for a big night out in London.&#xA;&#xA;Read more: bit.ly/4wxKcY1&#xA;&#xA;#BlacksmithMarketing #NationalEggAndPoultryAwards #NEPAwards #ProducerOfTheYear #PackerOfTheYear</description><pubDate>08 Jul 2026 10:56 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mq4xhjl3hj26</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mq2pm7tsgu22</link><description>GOOD LUCK TO THIS YEAR’S NATIONAL EGG &amp; POULTRY AWARDS FINALISTS&#xA;&#xA;Tonight, Neil will be joining Peter and Anne-Marie Cumbers from Joice and Hill for what promises to be a fantastic evening, celebrating the very best of the poultry industry.&#xA;&#xA;Here&#39;s to a brilliant evening!</description><pubDate>07 Jul 2026 13:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mq2pm7tsgu22</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mpvmysot5f2y</link><description>Let’s hope that the tough truly get going when the going gets tough! ❤️🏴󠁧󠁢󠁥󠁮󠁧󠁿 &#xA;&#xA;No puns, no word play, just heartfelt good luck to the England Team.&#xA;&#xA;It feels like a big ask, but who knows?&#xA;&#xA;Such a shame it’s on so late.</description><pubDate>05 Jul 2026 13:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mpvmysot5f2y</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mnzbtirrqa2h</link><description>WHAT AN ACCOLADE – DRIVING A 110% INCREASE IN EXHIBITION FOOTFALL FOR FACCO UK&#xA;&#xA;Working alongside Facco UK in the run-up to the Pig &amp; Poultry Fair, we delivered a targeted LinkedIn campaign focused on increasing awareness, engagement and attracting visitors to their stand.&#xA;&#xA;bit.ly/4adgYoL</description><pubDate>11 Jun 2026 13:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mnzbtirrqa2h</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mnheihr55j25</link><description>IN QUESO YOU MISSED IT - IT&#39;S NATIONAL CHEESE DAY TODAY&#xA;&#xA;At Blacksmith, we think many “awareness days” are pretty cheesy, but National Cheese Day is just gouda fun. Observed every year on the 4th of June, the day is all about celebrating the rich history of one of the world&#39;s most versatile foods.</description><pubDate>04 Jun 2026 10:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mnheihr55j25</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mnf63qey7w2x</link><description>MOST WEBSITES ARE DESIGNED TO LOOK GOOD - VERY FEW ARE ENGINEERED TO BE FOUND&#xA;&#xA;At Blacksmith, we take a different approach to web design. SEO isn’t something we “add on” at the end - it’s built into the foundation of every new site we create.&#xA;&#xA;Read more: https://blacksmith.marketing/seo-websites-engineered-to-be-found/</description><pubDate>03 Jun 2026 13:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mnf63qey7w2x</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mlvbusxqyo2s</link><description>NEIL’S BRIGHT IDEAS – CELEBRATING 25 YEARS OF KAREN ARDLEY ASSOCIATES &#xA;&#xA;Back in Autumn last year, Neil was asked to offer some strategic guidance to Karen Ardley Associates. One of the ideas discussed was celebrating the company’s 25-year milestone. &#xA;&#xA;Read more: https://blacksmith.marketing/neils-bright-ideas-celebrating-25-years-of-karen-ardley-associates/</description><pubDate>15 May 2026 12:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mlvbusxqyo2s</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mlqli64bft2o</link><description>REPORTING LIVE FROM THE PIG &amp; POULTRY FAIR 2026!&#xA;&#xA;Neil is busy supporting our poultry clients at the biennial British Pig &amp; Poultry Fair at the NEC.&#xA;&#xA;This was the scene at the Joice and Hill /Hendrix Genetics stand as the show opened this morning!</description><pubDate>13 May 2026 15:09 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mlqli64bft2o</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mkrzo7vbd62v</link><description>A STRONG START FOR FACCO UK ON LINKEDIN&#xA; &#xA;We are delighted to announce that FACCO UK have reached 2,000 followers on LinkedIn!&#xA;&#xA;Find out more: https://blacksmith.marketing/a-strong-start-for-facco-uk-on-linkedin/&#xA;&#xA;#BlacksmithMarketing #FACCO #FACCOUK #LinkedInGrowth #PoultryIndustry</description><pubDate>01 May 2026 11:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mkrzo7vbd62v</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mjoztm22y42o</link><description>USING AGENTIC AI AND VIBE CODING TO AVOID THE RISK OF PRODUCING NOISE AT SCALE!&#xA;&#xA;Artificial intelligence is no longer a peripheral tool in marketing - it is rapidly becoming an operational core. &#xA;&#xA;Read our full article here: https://blacksmith.marketing/agentic-ai-and-vibe-coding/&#xA;&#xA;#AgenticAI #VibeCoding</description><pubDate>17 Apr 2026 13:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mjoztm22y42o</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mixzvshshi2i</link><description>STRATEGIC SPRINGTIME PRICE LIST REFRESH FOR EARNSHAWS!&#xA;&#xA;In preparation for the 2026 gardening season, we recently completed another revamp of the Earnshaws Price List!&#xA;&#xA;Read more here: https://blacksmith.marketing/strategic-springtime-price-list-refresh-for-earnshaws/&#xA;&#xA;#BlacksmithMarketing #Earnshaws</description><pubDate>08 Apr 2026 10:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mixzvshshi2i</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3milav5w4f425</link><description>WE HOPE YOU HAVE A CRACKING EASTER BREAK!</description><pubDate>03 Apr 2026 08:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3milav5w4f425</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3migaon4loc2s</link><description>Listen out for our new radio campaign – launching today!</description><pubDate>01 Apr 2026 08:13 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3migaon4loc2s</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mhxumxzb5c2c</link><description>AI IS LOWERING THE COST OF PERSUASION, BUT NOT THE VALUE OF EXPERTISE&#xA;&#xA;Artificial intelligence is doing something remarkable to marketing: it’s quietly lowering the cost of persuasion. &#xA;&#xA;Read more: https://blacksmith.marketing/ai-is-lowering-the-cost-of-persuasion-but-not-the-value-of-expertise/&#xA;&#xA;#BlacksmithMarketing #AI #CostOfPersuasion #MarketingExpertise</description><pubDate>26 Mar 2026 15:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mhxumxzb5c2c</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mhfvm6gtf52x</link><description>RECOGNISING THE IMPACT THAT CONSISTENT STRATEGIC CONTENT CAN DELIVER&#xA;&#xA;Our work with Labtex has become one of the top-performing content marketing programmes on the Manufacturing Chemist platform, with some of the strongest profile engagement on the site.&#xA;&#xA;https://blacksmith.marketing/recognising-the-impact-that-consistent-strategic-content-can-deliver/</description><pubDate>19 Mar 2026 11:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mhfvm6gtf52x</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mgrq7nwoom23</link><description>EXACTLY WHAT WE WERE AFTER – NEW COLLEAGUE BENEFITS HANDBOOK FOR SHEPLEY SPRING!&#xA;&#xA;We were recently asked to develop a comprehensive Colleague Benefits Handbook to support new starters.&#xA;&#xA;Read more: https://blacksmith.marketing/new-colleague-benefits-handbook-for-shepley-spring/&#xA;&#xA;#BlacksmithMarketing #ShepleySpring</description><pubDate>11 Mar 2026 11:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mgrq7nwoom23</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mgn2z2lvcs2i</link><description>TRACKING DOWN A FARM STORY IN GREAT EDSTONE &#xA;&#xA;On Friday, Neil met Joice and Hill Technical Representative, Jordan Bullman, to present James Dowkes with his certificate, awarded for joining the Dekalb White 500 Egg Club.&#xA;&#xA;Read more: https://blacksmith.marketing/tracking-down-a-farm-story-in-great-edstone/&#xA;&#xA;#BlacksmithMarketing</description><pubDate>09 Mar 2026 14:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mgn2z2lvcs2i</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mg5s5qptk22i</link><description>BLUESKY AND BICYCLES!&#xA; &#xA;Neil has finally found the self-discipline to restore his cycling to work routine!&#xA;&#xA;“It was such a lovely morning – I couldn’t resist,” he said, “I didn’t get shouted at once and I avoided the plethora of potentially fatal potholes, which I find to be a bonus,” he continued.</description><pubDate>03 Mar 2026 12:41 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mg5s5qptk22i</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mftsykioms2j</link><description>MARKETING AND PRODUCT PLACEMENT IN THE WORLD OF SYNTHESISED RELATIONSHIPS &#xA;&#xA;As if the shift from SEO to AEO and the consequential loss of clicks to websites wasn’t shocking enough – here come synthesised relationships. &#xA;&#xA;Read the full article: https://blacksmith.marketing/marketing-and-product-placement-in-the-world-of-synthesised-relationships/</description><pubDate>27 Feb 2026 13:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mftsykioms2j</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mf7vxos4nd25</link><description>OPTIMISE YOUR WEBSITE FOR AI SEARCHES&#xA;&#xA;Techniques known as generative engine optimisation (GEO) or answer engine optimisation (AEO) seek to ensure that text and information from your website features in the answers provided by generative AI searches. &#xA;&#xA;https://blacksmith.marketing/optimise-your-website-for-ai-searches/</description><pubDate>19 Feb 2026 15:30 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mf7vxos4nd25</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mf2clpe3ib2p</link><description>HOLY CRÊPE, IT&#39;S PANCAKE DAY ALREADY! &#xA;&#xA;Yes, it is earlier than last year! Pancake Day takes place on a different Tuesday each year - always 47 days before Easter Sunday.&#xA;&#xA;Here’s an easy recipe to make perfect pancakes, every time: bit.ly/3OHwtub &#xA;&#xA;#PancakeDay</description><pubDate>17 Feb 2026 10:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mf2clpe3ib2p</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3megmchy4uf2o</link><description>MIND YOUR HEAD 2026 - HOPE, AWARENESS AND SAVING LIVES&#xA;&#xA;Mind Your Head 2026 will focus on education, resilience and compassion. We are pleased to draw attention to this vital campaign.&#xA;&#xA;Read more here: bit.ly/3Zm09lB&#xA;&#xA; #Hope #MentalHealth #MindYourHead #SuicidePrevention</description><pubDate>09 Feb 2026 14:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3megmchy4uf2o</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mds34uiqi32f</link><description>IT’S NATIONAL YORKSHIRE PUDDING DAY &#xA;&#xA;If we can’t celebrate this special day – who can?&#xA;&#xA;There are purists who say “Yorkshires” only go with beef, but we are pretty sure any roast is suitable – as long as there is plenty of gravy!</description><pubDate>01 Feb 2026 10:00 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mds34uiqi32f</guid></item><item><link>https://bsky.app/profile/blacksmithdc.bsky.social/post/3mcjuisp4v22n</link><description>IT’S HOT AND SPICY FOOD DAY!&#xA;&#xA;What better excuse to knock up your favourite spicy dish or grab an Indian take-away?&#xA;&#xA;Neil is cooking curry for a few friends tonight – based loosely on his favourite inspiration - Rick Stein’s Far Eastern Odyssey!&#xA;&#xA;#HotAndSpicyFoodDay</description><pubDate>16 Jan 2026 10:15 +0000</pubDate><guid isPermaLink="false">at://did:plc:zroxvuqhhuk4adv6ju2mbbxp/app.bsky.feed.post/3mcjuisp4v22n</guid></item></channel></rss>