Post
By Cory Doctorow (GPG 0xBF3D9110957E5F4C)
doctorow.pluralistic.net
did:web:pluralistic.net
So the ad-tech stack has three main components: the "sell-side platform" (SSP), which lets web publishers announce auctions for the right to advertise to their visitors and the "demand-side platform" (DSP) that lets advertisers bid to show those visitors ads.
2026-09-05T08:55:08.877Z