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Heather Herbert had six months at least.
heatherherbert.uk
did:plc:agiuggop7ast4mlhjdutvdgf
She lists herself as co-founder and did some TV about it.
It is/was a good campaign (focused on traditional male toys being labelled "boys" as opposed to dolls being labelled for "girls" but good none the less)
2026-07-24T22:32:54.779Z