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James Ball
jamesrball.com
did:plc:iriguxga3a3ngc4ezfk56knk
Running a newsroom with data is easy to see and bloody hard to do. 50% of the stories get 95% of the traffic. But try predicting those in advance.
Plus the stories that bolster your rep – and with it your subs and premium ads – are rarely the top traffic getters. Easy to ruin a newspaper with data.
2026-02-07T23:04:43.954Z