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Lance Heiskell
lanceheiskell.bsky.social
did:plc:5qzqfyzdsy555y3bcpr2uexu
I hoped it would make a difference but he hired a consultant firm to figure out buying personas for hype videos, rebranding and marketing plans. He wanted to reinvent what was already not broken. We were doing great before. We already knew who are customers were.
2024-12-20T20:32:10.848Z