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Marketing Science Lab 🎧
marketingsciencelab.org
did:plc:5pxvarkbn6exbuiwls7xtek6
Discover the power of brand teasing! By blending humor and mild provocation, brands like Wendy's and RyanAir create stronger consumer bonds. But remember, balance is key—prosocial teasing strengthens ties, while antisocial teasing can hurt perception. #BrandTeasing #MarketingScience
https://open.spotify.com/episode/4MblsqbLqFRFAgdez2Z5Oy?si=NijyHNrSSzuJNLDpv_I9AA
2024-11-29T00:09:01.967Z