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Marty Swant
martyswant.bsky.social
did:plc:2j5uvjl4bv7ldws5b6mqqhgr
In my latest story for Inc., I wrote why marketers are increasingly testing "AI personas" and some recent research about LLMs' ability (and inability) to mimic real consumer traits.
I spoke with experts about how they work, where they're being used and what to know about the risks & limitations.
https://www.inc.com/marty-swant/businesses-are-using-ai-created-customers-to-unlock-growth/91254681
2025-10-30T17:36:50.164Z