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Matthew Keys
matthewkeys.net
did:plc:glfd7fe3y5rutofdoxj6uoyx
Broadcasters are growing increasingly frustrated with Nielsen, which they criticize as offering imperfect audience measurements across broadcast and connected TV. More are moving over to Comscore as an alternative measurement currency.
https://thedesk.net/2024/01/comscore-nexstar-media-partnership-nielsen/
2024-01-23T18:01:36.702Z