Post
Sireesh Gururaja
siree.sh
did:plc:rfkbaph36it2i66g6a7uzcht
Can't speak fully authoritatively about this, but I believe this pivot to natural language is when neural approaches started to be widely deployed at Google. In particular, BERT (an early LLM) started being used in search around this time. I wouldn't be surprised if they started using neural ASR too
https://blog.google/products-and-platforms/products/search/search-language-understanding-bert/
2026-09-21T18:38:51.457Z