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TechCrunch
techcrunch.com
did:plc:vtpyqvwce4x6gpa5dcizqecy
Oura's chief commercial officer doesn't seem particularly worried about capturing every demographic. Instead, she's focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.
https://techcrunch.com/2025/10/13/oura-is-winning-young-women-and-losing-gym-rats-and-its-fine-with-that/
2025-10-13T21:04:07.184Z