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The Wall Street Journal

wsj.com

did:plc:i3fhjvvkbmirhyu4aeihhrnv

Swatch's latest chaotic product launch—replete with riot police and tear gas—shows that for buzz-seeking brands, manufactured virality can have its upsides—and its complications. on.wsj.com/3PxW9gv https://on.wsj.com/3PxW9gv

2026-05-18T21:59:03.165Z