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The Wall Street Journal

wsj.com

did:plc:i3fhjvvkbmirhyu4aeihhrnv

Taco Bell, DoorDash and Cricket Wireless have used the marketing tactic, but in some cases it has raised questions about the authenticity of viral moments. on.wsj.com/4eIsMld https://on.wsj.com/4eIsMld

2026-06-15T10:04:19.862Z