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The Wall Street Journal
wsj.com
did:plc:i3fhjvvkbmirhyu4aeihhrnv
“The soul of bowling is literally at risk.”
Competitive players say Lucky Strike is ruining the game with its focus on entertainment, while the company says it’s saving it.
Inside the bitter fight rocking the sport: 🎳 on.wsj.com/4f0232B
2026-07-02T19:52:30.324Z